Law Practice Management-- How To Determine Your Fees

Identifying costs is a difficult law practice management job for a lot of lawyers when analyzing their law office marketing strategies. In figuring out costs for certain services, attorneys often fall short of what they ought to charge. Too lots of lawyers are scared of even charging the competitive cost for their services when making their law practice marketing plans. Even more, they make the pricing decisions typically without any information or conceptual framework. Furthermore, instead of focusing their efforts on how they can justify getting leading dollar for what they use, they charge a cost that is typically way too low and frequently really can frighten off potential customers who believe there is something missing out on from a service that is " low-cost". In addition numerous attorneys don't realize that the majority of buyers in the market without a doubt are "value purchasers" and not looking for " low-cost".

Before you sit down and start thinking through your law practice management rates technique you require some distinctions around pricing commonly utilized in law firm marketing planning. Then add your pricing strategy to your law practice marketing plans. You require to be sure that you are charging a sufficient fee on whatever to ensure you a excellent earnings not simply a great living. If you just bring in people who desire to pay the least expensive charge for a service, do know a law practice management law company marketing strategy is not effective. These are not devoted clients. Instead, you want to focus your law practice management and law office marketing strategies on bring in clients who will become long term possessions to the company. Low cost customers are not constructing your base of long term clients I can promise you that.

There are generally 4 ways of figuring out how much you should be charging for your services. Lets move right into those now.

The Market Approach In Law Practice Management Pricing

Get your assistant to support you in this law practice management task and spend some time finding what the range of pricing is in the neighborhood. To keep it easy for them include a stamped, self-addressed envelope with a list of the most typical services provided in your practice location. My recommendation in law company marketing planning is to charge at the 75% level of the list.

Keep in mind that in basic it is not a good law practice management technique to complete on price. Many prospective customers will see rates that is too low as a signal that there is something missing either from the service, the service provider, or the firm.

The Expense Approach in Law Practice Management Rates

This law practice management prices technique is extremely uncomplicated truly. The most typical mistake in law practice management using this method is to neglect to include some kind of your expenditure.

In law practice management frequently you count yourself pop over to these guys out of the expenses and you need to include yourself in the expenditures. Often you are doing at least some of the management work. If you are all 3 of these in one, you ought to think about one wage as due you for your time and knowledge as the specialist and supervisor as well as a earnings of fifteen to thirty percent due you as the owner.

Fixed Rate Technique in Law Practice Management Rates

This is the approach used by many car mechanics (it is called "the flat rate book") and other service suppliers. This technique is where you figure out a set rate for various jobs and charge that rate no matter what. Another example using this technique is how managed health care has used this system with doctors and medical facilities .

The "Rule of 3" in Law Practice Management Pricing

This " guideline of thumb" called the "rule of 3" used in law practice management is not what your Certified Public Accountant might inform you and it does not fail you either. For the first 3rd we will take the total quantity of salaries/bonuses (not benefits simply salaries-- advantages go into the 2nd third coming next) for the profits generators and/or timekeepers (this includes you if you are creating profits) and call that our first 3rd. What you require to do is view publisher site take the overall amount (in this example $300,000) and now figure out how much you need to charge per billable hour, per repaired rate or how lots of contingency fee cases won to be sure you struck the target we should hit provided our first third number times three (in this example $300,000).

This technique reveals you how much per hour you require to charge. Since you know the number of billable hours each earnings generator can do per month, just divide that into your overall of all thirds ($300,000) to see what you need to charge per billable hour to make your numbers come out properly. As long as you hit your targets you will be guaranteed of a 15% to 30% net revenue from your operations. After all if you are the owner of the practice you are worthy of a fair revenue as well do not you agree? This technique is called the Guideline of Three. , if this approach is a bit too complicated do feel totally free to contact me and I will help you arrange it out in a couple of minutes on the phone.


It is a great concept to believe through all of these rates methods in determining your law practice management pricing strategy prior to setting a price and moving ahead with a law office marketing strategy to ensure you are thoroughly exploring all alternatives. Keep in mind the tendency for many attorneys is to price too low. Do not do that! In another post I will inform you how to speak to possible clients so you never ever have a issue getting the fee you should have.

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